"While most of the rest of the world — or at least Europe — was watching the ceremony live, U.S. audiences were held hostage by NBC, which holds the rights to the games here. Rather than broadcasting the biggest event of the Games live as it happened, NBC decided it would air the ceremony on a tape delay, to capture a larger overall audience."
NBC is continued example of the dinosaur that is old media. Even when seemingly moving in the right direction they manage to remind everyone under 40 why the Olympics are not made for them.
Casein point again: NBCSN’s live coverage of the France-North Korea women’s soccer match is interrupted every 10 minutes by commercial breaks, a practice not seen since the dark days of soccer coverage in this nation before Bend It Like Beckham came out.