NBC Broke Even On The London Olympics, So Get Ready For More Tape Delays And Crappy Online Streaming
The Olympics is a very good business for us. That doesn’t mean Comcast/NBC is going to make the streaming process any easier by, say, feeding it free to YouTube for anyone to watch, the way people in 64 countries between Asia and Africa got to experience the Olympics. You’ll likely still have to be a cable subscriber and who’s to say that NBC won’t start charging extra in four years time? Maybe $10 or $15 for an Olympics Online Pass. People spend that much on an digital album or smartphone app without blinking. And if that’s the only way many people will be able to watch the Olympics online, they will pay it.
It is going to get worse before it gets better